Hoi An
Lanterns, silk and the taste of Central Vietnam
Hoi An
Hoi An was a major trading port from the 15th to the 19th century. Chinese merchants passed through, so did Japanese traders, Dutch ships and Portuguese ones. What they left behind is UNESCO-listed and intact: yellow-walled merchant houses, a Japanese covered bridge, clan houses whose beams are still dark with centuries of incense smoke.
Tailoring made the town's modern reputation. Backpackers discovered decades ago that a bespoke silk suit could be made here in 24 hours for less than a restaurant meal in London, and that reputation endures. The best tailors, though, are rarely the ones with English-language signs on the main street.
Hoi An's food is just as distinct. White rose dumplings. Cao lau noodles, made with water drawn from a single ancient well. Banh mi lifted into something closer to art. Central Vietnamese cooking is the most complex in the country, and this town is its capital, which is why we time visits around the Full Moon Lantern Festival, the one evening a month when the electric lights go off and paper lanterns drift down the Thu Bon River instead.
The old town itself is compact, flat, and best covered on foot or by bicycle, ideally early morning or evening once the day-trippers from Da Nang have thinned out. A single ticket opens a selection of heritage sites: old merchant houses, assembly halls, museums, the Japanese Covered Bridge. At the Tan Ky house, the same family has lived for generations, and the building itself shows how Chinese, Japanese and Vietnamese styles were combined under one roof. The Fujian Assembly Hall, with its ornate gate and coiled incense, is the grandest of the Chinese clan halls.
Beyond the walls, the countryside rewards the same bicycle. Tra Que, a vegetable village a short ride out, grows the herbs that flavour the town's cooking, and some farms run cooking classes alongside the fields. To the east, the Cam Thanh water coconut forest is known for its basket-boat rides through the palms. An Bang beach, a few kilometres from the old town, stays quieter than the busier Cua Dai, with good seafood restaurants right on the sand.
My Son, around an hour away, is a UNESCO-listed complex of Hindu temples built by the Cham between the fourth and thirteenth centuries. War damaged many of them, but the towers still standing in the jungle carry real atmosphere, especially early in the morning before the heat sets in. Between Hoi An and Da Nang, the Marble Mountains add caves and pagodas with views out over the coast.
Anyone planning to have clothes made should allow at least three days for fittings. Bring a photograph, or an example of the style you want, and check the fabric and stitching closely: better tailors tend to take longer and charge more, and it usually shows in the finish.
February to April brings the best weather, warm and dry. May to August turns hot, and the rainy season, September to December, can flood the old town outright, with the river rising straight into the streets, though a visit timed for the rains can still be worthwhile if your plans stay flexible.
Da Nang airport is around forty-five minutes away by road. Hue, the former imperial capital, sits about three hours north along the Hai Van Pass, one of the most scenic drives anywhere in Vietnam.
Three to four days, at a relaxed pace, covers the town, the countryside and My Son. For a quieter stay, look within walking or cycling distance of the old town, or along the river in Cam Thanh.
Planning a trip to Hoi An?
Our team designs private itineraries for each traveller — no templates, no group tours.
Speak to conciergeHotels we trust in Hoi An.
These are the properties we book for our own clients — tested, revisited, and chosen for character as much as comfort.
Ha My Beach — 30km north
The Nam Hai
100 villas on a private beach between Hoi An and Da Nang. Three pools, a cooking school, and a private shuttle to the Ancient Town. The beach is one of the few uncrowded ones left on the central Vietnam coast.
Thu Bon River — Ancient Town
Anantara Hoi An Resort
On the river, an eight-minute walk to the Ancient Town lantern streets. The cooking school run by a local chef family is the most informative in the region — cao lau technique, market selection, the whole story.
Ancient Town — river frontage
Nhi Trung Guesthouse
A 200-year-old merchant house within the UNESCO-protected Ancient Town, converted into six rooms. Waking up inside the listed district rather than looking at it from a resort bus is a different experience of Hoi An.
Our concierge can negotiate preferred rates and arrange room upgrades at most of these properties.
Areas to explore
Ancient Town
The UNESCO core — Japanese Covered Bridge, Chinese clan houses, and the cycle of Full Moon Lantern Festivals that transforms the streets monthly.
An Bang Beach
Five kilometres from the old town, An Bang is where Hoi An's culinary and artisan culture meets the South China Sea. Quieter than China Beach, better for watching sunsets.
Experiences here
Best: February–May — dry and warm, quieter than peak season
Avoid: October–November — typhoon risk, serious flooding in Ancient Town
Tours & Tickets in Hoi An
Activities and skip-the-line tickets, bookable instantly alongside our curated private experiences.
Reading list for Hoi An
Essays and guides to deepen your understanding before you travel.
Planning a trip to Hoi An?
Our concierge team knows Hoi An in depth. Tell us your dates and we'll build an itinerary entirely around you — private, unhurried, considered.
Our team responds within 12 hours — usually faster.
